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Published
Sep 7, 2020
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Crombie stays in hibernation for now, future unclear

Published
Sep 7, 2020

There’s uncertainty around the future for menswear retailer and brand Crombie with the company apparently having put all its operations into hibernation without actually closing down.


Crombie



In an announcement on its website, the company said: “In light of current world events, we have now fully suspended our retail, wholesale and supporting administrative operations until further notice. We will continue to monitor the global situation and hope to resume operations in the fullness of time. We’d like to thank our many clients for their custom and patronage and wish everyone a safe and healthy summer.”

It took the move several months ago but the lockdown meant it went under the radar until now and it appears to have not reopened since the lockdown was eased.

Unlike some companies that have fully thrown in the towel and ceased trading in the light of the pandemic impact, this might not be the end of the road for the heritage brand, although it would be tough for it to mount a comeback in the current market. 

The company has only one store, on London's Conduit Street, which is part of the once-buzzing West End where the drop-off in footfall has been huge as tourists and office workers have stayed away.

Founded as far back as 1805, Crombie is one of the oldest clothing brands globally and its name has become synonymous with a certain style of formal three-quarter-length coat.

While the move away from formal clothing has been an issue for the brand, it has seen moments of additional popularity in recent years. In 2014, for instance, it saw a key coat’s sales doubling after being worn by Peter Capaldi on TV show Doctor Who (the show also provided a boost to sales of Dr Martens boots).

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