Crew Clothing joins Brands at M&S line-up
The ‘Brands at M&S’ platform continues to grow. The latest addition to the retail giant’s online portfolio of third-party fashion brands is Crew Clothing Company.
The British lifestyle clothing brand’s extensive (over 200 products) range is now available digitally, including pieces from its new SS23 collection and classic bestselling product lines.
The range will be a 50/50 split between menswear and womenswear. There will also be scope to add childrenswear and Crew Clothing’s new golf collection is expected to be added at some point.
As with all 50+ brands now available on M&S.com, Crew Clothing will have access to free next-day click & collect facilities at over 700 locations.
David Butler, Crew Clothing CEO, said that deal is “a significant opportunity for Crew Clothing to further increase its brand exposure and reach new customers. We are always looking for new ways to make shopping with Crew Clothing even more accessible.”
Richard Price, MD of Clothing & Home at M&S, added: “We’re repositioning for growth as a leading omnichannel retailer and Brands at M&S is a key part of our strategy. We’re delighted to welcome Crew Clothing [which] will complement and enhance our core offer.”
M&S becomes a fourth major third-party link for the brand, joining John Lewis, Next and Very. The company said it has spent the past year investing in its online presence and digital capabilities alongside growing its store estate.
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