Crew Clothing launches latest Williams Racing offer after sell-out last time

By

Nigel TAYLOR

Published
May 6, 2022

Crew Clothing’s longstanding association with British sport continues apace. After the “resounding success” of the debut collection, the retailer has unveiled the new SS22 William Racing line. This takes the collaboration with the Formula 1 British racing team into a third year.

Such link-ups are key both for sports teams and for fashion firms and Crew Clothing CEO David Butler said that last year’s Crew Clothing x Williams Racing licensed collection “was a huge success all over the world, with many styles selling out on the first day of launch”.
 
Available for both men and women from this week, the new collection features “an array of signature Crew classics” within the Williams Racing branding. 

A colour palette of navy, white and electric blue is complemented by “ingenious racetrack-inspired touches" such as chicane stripes, chequered flag prints and finish line collars. 
 
Crew’s crossed oars logo has been transformed into embroidered flags – “a key detail that has become synonymous with the brand’s many sporting collections”.
 
Modelled in Barcelona by Williams Racing drivers Alex Albon and Nicolas Latifi, the edit features hoodies, sweatshirts, rugby tops, Bretons and more. 
 
The brand’s heritage polo remains central to the line-up and is now available in an “ocean-friendly” style as Crew and Williams Racing “share a joint commitment to sustainability”.
 
Across select styles, 100% organic cotton has been used, saving around 1,860,000 litres of water. Recycled polyester has also prevented around 30,000 plastic bottles from inevitably making their way into landfill or the ocean.