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Published
Aug 25, 2017
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Cosmetics manufacturer SLG targets £40m turnover

Published
Aug 25, 2017

SLG, the Gloucester-based cosmetics manufacturer responsible for Zoella’s beauty range, is expecting to see turnover increase by 40% to £40m this year, driven by the British YouTube star’s overwhelming success.


Photo: Zoella Beauty


Crowned the most powerful YouTube star in Britain, Zoella is a fashion and beauty vlogger who has more than 11 million followers on both YouTube and Instagram.

Her beauty range, launched in 2014, is now sold in major British retailers and entered the German market this year in partnership with one of Germany’s biggest beauty retail groups Rossmans. It is also available in the US and Australia at Target stores.

SLG also designs and manufactures products for Topshop, Tanya Burr, Missguided, Superdry, Rush, Laura Ashley and Downton Abbey, as well as its own collections.

The business’ high profile contracts have led to continued growth, with the company doubling in size every five years for the last 20 years. Revenue is expected to hit past the £50 mark by 2019, supported by the company’s international growth plan.

In addition to a beauty range, Zoella has created a profitable lifestyle range and a line of merchandise with her brother. This week, a pop-up shop opened in London’s Covent Garden to sell her latest merchandise products saw people waiting in line for up to four hours. 

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