Cos targets ANZ in wholesale links with The Iconic

By

Sandra Halliday

Published
Sep 19, 2023

H&M Group continues to grow its Cos label at steady pace with the company this week unveiling a new wholesale deal. It has linked up with Global Fashion Group (GFG’s) The Iconic, to take its collections to more customers in Australia and New Zealand. 

The announcement comes after a series of partnerships launched with Nordstrom, Breuninger and Yoox in autumn last year.

The  company said that partnering with a “strong, market-leading platform to help expand [its] wholesale presence in the region aligns with the brand’s ambition to meet customers where they are and continue to build greater brand awareness”.

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Cos MD Lea Rytz Goldman cited The Iconic’s status as an ANZ “market leader with extensive local following” and said “this provides a great opportunity for Cos to increase brand awareness as well as reach new customers in these countries. By adding another established retailer in a major market to our wholesale portfolio, we can build on our existing online presence while engaging and inspiring customers via new channels”.

The retailer, which was launched with a store in London in 2007, currently has a presence across Europe, Asia-Pacific, North America, and the Middle East. It has a 252-store portfolio and spans 47 physical markets, 38 online markets and selected wholesale partners.