Jun 29, 2017
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Community shopping centres on the rise as 80% of shoppers visit them weekly

Jun 29, 2017

A new report has revealed that British community shopping centres are becoming increasingly popular with 78% of shoppers visiting one at least once a week.

Photo: W12 shopping centre in Shepherd's Bush Photo: W12 shopping centre in Shepherd's Bush - Photo: W12 shopping centre in Shepherd's Bush

According to Savills, 92% of shoppers visit a community shopping centre at least monthly, taking advantage of their convenient retail mix and accessibility. By contrast, just 15% of consumers nationally visit large shopping centres weekly and 44% visit one less than twice a year.

“While destination schemes provide high profile, less frequent retail experiences, most shopping trips take place much closer to home,” says Tom Whittington, retail research director at Savills.

“The difference in visit frequency is closely linked to the nature of the retail journey different types of scheme support.  Local centres generally offer a high proportion of groceries and staple goods while destination schemes provide a greater number of fashion and comparison goods, with a more comprehensive leisure offer.  However, there is clearly more to the relationship with community shopping centres than convenience, as revealed by the surprisingly long dwell times and range of goods purchased.”

Indeed, according to the report, trips to community shopping centres last longer than one hour nationally, rising to 51% in Greater London. Northern Ireland reports even longer dwell times with 66% of shopping trips lasting more than an hour. On the other hand, only 30% of trips across the UK are less than 30 minutes long.

Shoppers are not only spending more time at community shopping centres but also spending more money. Savills reports that the average basket spend across all age groups is £36.60 per visit, rising to £78 for trips longer than two hours.  When it comes to non-food products, shoppers spend on average £34 – more than the average of £26 for food-grocery purchases.

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