×
127
Fashion Jobs
SHISEIDO
dg Beauty + Fragrance Business Manager, h Beauty, Milton Keynes
Permanent · Milton Keynes
THEORY
Ecommerce Trading Executive
Permanent · LONDON
TJX CORPORATE
Senior IT Security Analyst - Vulnerability Management
Permanent · Watford
QASIMI
Production Manager
Permanent · AMSTERDAM
MANGO
Art Director
Permanent · BARCELONA
MARSHALLS
Loss Prevention Detective
Permanent · Roxbury Township
SHISEIDO
Group Business Analyst
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots Clayton Square (30)
Permanent · Liverpool
SHISEIDO
Accounts Payable Manager
Permanent · LONDON
BEUNICA
E-Commerce And Markering Intern
Internship · LONDON
CLAUDIE PIERLOT UK
Store Manager - 40h - Permanent - London Harrods m/f
Permanent · LONDON
SHISEIDO
Beauty Advisor - Bicester Village (22.5 Hours)
Permanent · Bicester
LEVI'S
Retail Assistant- 20Hrs Fully Flex (Stockroom)
Permanent · Bicester
SHISEIDO
dg Beauty + Fragrance Consultant - h Beauty, Milton Keynes (12)
Permanent · Milton Keynes
SHISEIDO
dg Beauty + Fragrance Assistant Business Manager, h Beauty, Milton Keynes (32.5 Hours)
Permanent · Milton Keynes
SHISEIDO
dg Beauty + Fragrance Consultant - h Beauty, Milton Keynes (18 Hours)
Permanent · Milton Keynes
BRUNELLO CUCINELLI
Sales Associate - Harrods
Permanent · LONDON
CHRISTIAN DIOR COUTURE
Guest Relations Work Placement
Internship · LONDON
SHISEIDO
Consumer Insights & Data Analytics Intern (12 Month Fixed Term Contract)
Fixed-term · London
HUGO BOSS
Senior Allocator (Middle East)
Permanent · London
QASIMI
Production Assistant
Permanent · AMSTERDAM
PAUL SMITH
Temporary Customer Services Assistant
Temp/seasonal · NOTTINGHAM
Published
Jan 10, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Clothing care major factor in efforts for sustainability, new Trunk Club survey finds

Published
Jan 10, 2019

The average American throws away 600 pieces of clothing in their lifetime, according to a new survey conducted by Trunk Club, the personal styling service owned by Nordstrom.


Those polled said that confusion when cleaning fabrics like silk, cashmere, suede, leather, and clothing with sequins were one of several factors leading to a higher rate of throw-aways. - Instagram @trunkclub


The survey, conducted as part of the company's new Caring for Clothing campaign, aims to make consumers aware of their clothing waste and provide resources for consumers to better care for the clothes they buy.

According to a press release, the survey found that a notable percentage of clothes are tossed due to improper care, with at least 10 items each year being thrown out due to shrinkage, color issues and damage. 43 percent of those polled said they "rarely or never read the care instructions on their clothing before doing the laundry," while 21 percent said they rarely if ever follow instructions on clothing care tags.

In addition, many of those polled said that confusion when cleaning fabrics like silk, cashmere, suede, leather, and clothing with sequins also led to a higher rate of throw-aways. 

As companies like Asos and PVH Corp join the Global Fashion Agenda to find sustainable solutions for fashion production and consumption, and brands like Everlane launch eco-conscious clothing lines, this new information shows the necessity for durability and intuitive clothing care when it comes to the viability of sustainable fashion 

"When you're building your wardrobe, it's important to think about how you'll take care of those pieces," said Maggie Mee, head of merchandising for Trunk Club. "Understanding the different fabrics and the best ways to clean them can make laundering your clothes a lot easier and will keep your clothing lasting you longer."

To incentivize consumers to consider the value of caring for their clothing, Trunk Club provides a cost-per-wear calculator that estimates the amount of money shoppers can save by taking care of their clothes.

The calculator can be accessed now on Trunk Club's blog. 

Copyright © 2021 FashionNetwork.com All rights reserved.