Clearpay launches in-store solution in time for festive season

By

Nigel TAYLOR

Published
Nov 3, 2021

Buy-Now-Pay-Later finance firm Clearpay has introduced its in-store payments programme in the UK in time for the festive shopping season.

 
Shoppers can use Clearpay to buy items in selected retail stores using the Clearpay card, a virtual contactless card stored in the Wallet app on iPhone or Apple Watch. 

Akin to using Clearpay online, customers can pay for their in-store purchases in four instalments “without the need to take out a traditional loan or pay upfront fees or interest… taking home their purchase that very same day”, the company explained.
Clearpay first introduced the solution in 2016 in Australia and New Zealand where from July 2020 to June 2021, 23% of underlying sales came from in-store. 

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The service was launched in the US in 2020, with Clearpay claiming it “became one of the only online payment companies to successfully offer its service in physical stores”.

Rich Bayer, Clearpay’s UK Country Manager, said: “By partnering with the nation’s favourite brands, we are making paying in-store more convenient, secure and contactless.”

Since launching in the UK over two years ago, Clearpay has been actively marketing its services to the fashion industry, becoming the British Fashion Council’s 'Principal Partner’ in supporting London Fashion Week with the aim of “championing British fashion, support the UK retail industry, and give consumers more access to the designers and brands they love”. 

With ASOS, M&S, JD Sports, Urban Outfitters, Footlocker and Pandora among its growing portfolio of retail partners, Clearpay said in June it had attracted two million active customers in the UK.