Christian Louboutin to launch new category LoubiFamily
Luxury footwear and accessories brand Christian Louboutin will launch this November a brand-new product category for the entire family, including pets.
Dubbed 'LoubiFamily', the category features a special universe characterized by cartoon superheroes, bold primary colours, and eccentric furniture, highlighting items for adults, kids and pets.
In particular, cartoon superheroes - Superloubi, Wonderloubi, and Pilou the Lemur — are featured on three models of sneakers. The kid’s Super Loubi sneaker, styled after the Fun Louis sneakers, are available in Loubi red, and the Comics print.
Also making up the collection are the Melodie Chick ballet pump featuring the Hot Chick’s cut-out topline. Meanwhile, the Melodie Strass offers a junior take on the Maison’s Follies Strass pump, available in a variety of colours and fabrics. Completing the collection is the Maxi Me & Mini Me capsule, featuring kids’ shoes designed for adults.
For pets, Christian Louboutin offers collars, leashes and harnesses for dogs with either signature Caraspikes or ‘Louboutin’ engraved Loubi red rubber detailing. Finally, a dog toy was created in the shape of its spiked sneakers and a pet waste bag purse.
The category will debut via a unique store concept in London, New York, and Shanghai, and online before rolling out worldwide. Likewise, the family-focused offering will be available at the brand’s Paris flagship, expected to open in 2023.
“The idea for LoubiFamily was born during lockdown. For the first time in a long time, I got the chance to spend several months in the same place with my closest friends, my daughters and our dog,” said Louboutin.
“I wanted to explore the idea of adulthood for children and childhood for adults, transposing fabrics and colours and playing with details.”
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