Christian Dior Couture sales up 17% in first quarter 2017
In the 1st quarter of 2017 Christian Dior Couture recorded a 17% sales rise at constant exchange rates (+18% at current exchange rates) compared to the same period last year, reaching €506 million.
Christian Dior Couture is 100% owned by the Christian Dior Group, which in turn owns 40.9% of LVMH, and comprises all of the label's business except fragrances. Like LVMH, Christian Dior Couture indicated that the result is correlated, especially for Europe, with a period last year when sales were affected by the aftermath of the Paris terrorist attacks of November 2015. "As of now, the trend currently observed cannot be reliably extrapolated for the whole year," stated the label in a press release.
Retail sales grew by 19% at current exchange rates and 18% at constant exchange rates.
Christian Dior Couture has recently welcomed Maria Grazia Chiuri as its new Creative Director. Chiuri's first ready-to-wear and accessories collection for Spring/Summer 2017 earned critical acclaim and was "very well received", according to the fashion label.
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