Chi Chi London links with Aintree for Grand National
today Feb 4, 2019
Occasionwear brand Chi Chi London has been unveiled as the main sponsor of the Grand National Ladies Day Style Awards.
Each year, hundreds of racegoers get dressed up in their best frocks on Ladies Day on Friday to compete in the style awards and be crowned best dressed guest.
This year's winner of the annual Ladies Day Style Award at Aintree racecourse will receive a year’s supply of dresses from Chi Chi London, while finalists will take home £100 vouchers. Additionally, 20% Chi Chi London discount codes will be shared to all Ladies Day racegoers.
“We are very excited to be partnering with Aintree Racecourse for Ladies Day. It is such a fantastic event to be associated with and the pinnacle of the racing calendar. We have many customers in this part of the country and we look forward to meeting with them,” Gio Najar, chief executive of Chi Chi London, said.
In addition to sponsoring the style competition, the brand will also host several pop-up areas around the racecourse.
John Baker, managing director of Aintree Racecourse said: “We’re delighted to be partnering with Chi Chi London for the first time. We have some fabulous plans in place to make Ladies Day and the Style Award bigger and better for 2019 and cannot wait for you to see what we have on offer this year.”
The Randox Health Grand National Festival will be held from 4- 6 April, with Ladies Day on day two of three.
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