Cheap Monday recruits new creative director

Starting July 1, Carl Malmgren will be in charge of design at Cheap Monday. He will replace Ann-Sofie Back. Malgrem was an in-house recruit, and will continue to serve as head of Cheap Monday’s denim department until the end of June. He will then take over Ann-Sofie Back’s position, who has held a special status at the brand since 2009 as a part-time consultant. The designer will continue to build her eponymous label, which looks to be increasingly successful.

Carl Malmgren, the new creative director for Cheap Monday - DR

“I am sad to be leaving the Cheap Monday team with whom I have worked so closely during this long run, but Mr. Malmgren is a more suitable candidate for this position as the brand continues to evolve," said Back.

In a statement on its decision, Cheap Monday said: “At the beginning of the year, it became clear that we needed a full-time creative director, and the decision to hire Carl Malmgren emerged as an obvious choice. He has been working with us since the start and he was one of the first customers and employees, working hand in hand with founder Örjan Andersson. Cheap Monday is very excited to move to a new level in growing its international presence and to expand under this new configuration.”

The 13-year-old Swedish label was acquired by H&M in 2008 and is part of the retail giant's portfolio of 'mass niche' brands that address almost all parts of the market between them. With price slightly higher than stablemates Weekday and Monki, Cheap Monday's particular niche is ultra-cool denim. As a pioneer of the skinny fit back in its early days, it remains a key source for the most on-trend slim-cut denim silhouettes. However, it has extended its repertoire to include looser cuts and even mom jeans, as well as other product categories,

The brand has three flagship stores (Carnaby Street in London, plus Beijing and Shenyang in China) but is mainly sold online and via around 1,800 multibrand locations globally, including department stores and fashion specialists.

Translated by Susan Spies

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