Charlotte Simone joins Pure London line-up

Multi-million dollar scarf brand Charlotte Simone will debut its new limited collection of knitwear at Pure London this July, joining a host of brands in the UK’s leading fashion buying event.

Charlotte Simone

The new knitwear collection will be showcased alongside the brand’s infamous Popsicle scarves, seen on A-list celebrities and style icons including Olivia Palermo, Rita Ora, Gigi and Bella Hadid and Sienna Miller.

“The UK is one of our biggest markets and we see Pure London as the ideal platform to launch our new knitwear collection. I’m very excited to showcase our largest collection to date!,” said Charlotte Beecham,  who founded the brand in 2011.

Other brands confirmed for the July show will include Naf Naf, Holidolls, Emme Marella, Mât de Misaine, Naadam, and Thaïs & Ströe.

Julie Driscoll, managing director at Pure London says: “The line-up this season is incredibly exciting for visitors. Buyers will discover new categories from their favourite brands, stand-out designs for the Instagram generation, as well as a host of emerging designers and brands that are putting sustainability and ethics at the heart of their businesses.”

Taking place at London Olympia from 22-24 July, the three-day trade show will host over 700 brands across womenswear, menswear, footwear and accessories brands There will be also new sections for kidswear & maternitywear, and ethical brands.

Additionally, visitors will be able to participate in a programme of SS19 trend insights delivered by WGSN, workshops, panels and networking opportunities.

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