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Published
Jul 27, 2015
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Champion launches Champion Life fall collection

Published
Jul 27, 2015

Champion Athleticwear last week announced the launch of Champion Life, a fresh take on some of its most iconic styles. Available in stores beginning in August, Champion Life will be on display at the AGENDA Show in Long Beach July 8-9, 2015.

Champion - Champion


The company looked into its almost 100 year archive as inspiration for the collection. Champion Life will offer products like satin baseball jackets, throwback football jerseys, commuter windbreakers and pants in light fabrics and reflective detailing. The Champion Reverse Weave sweatshirt, originally patented in 1938, and the Heavyweight Super Fleece from the 90s, highlight the fall collection.
 
“Champion is authentic athletic apparel. The Champion Life collection borrows from our past and reimagines for the present. For inspiration, we literally have an archive of styles that goes back decades. Our design team takes these iconic pieces and recreates them in a way to create a modern feel and relevance while still maintaining their DNA.” said Matt Waterman, Director of Men’s Product Marketing for Champion Athleticwear. “Champion Life allows an entirely new generation to experience some of Champion’s all-time classics.”

Champion Life will be available in specialty retailers beginning in August as well as on the Champion website.

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