×
6 720
Fashion Jobs
ABERCROMBIE AND FITCH CO.
Digital Marketing Executive – Affiliates & Activations, Emea
Permanent · London
DR. MARTENS
Senior Credit Controller/Senior Accountant
Permanent ·
JOHN LEWIS
Loss Prevention Partner – Various London Branches
Permanent · LONDON
HARVEY NICHOLS
Press & Marketing Manager - Liverpool
Permanent · LIVERPOOL
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Team Manager
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Team Leader
Permanent · COALVILLE
HARVEY NICHOLS KNIGHTSBRIDGE
Collect in Store Consultant
Permanent · LONDON
FRASERS GROUP
HR Systems Administrator
Permanent · SHIREBROOK
FRASERS GROUP
Site SEO Manager
Permanent · STRETFORD
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, Stratford (Westfield)
Permanent · London
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, White City London (Westfield)
Permanent · London
SELFRIDGES
Tech Business Analyst - Customer & Omni
Permanent · LONDON
NEXT
Sales Manager - Coventry Arena RP
Permanent · COVENTRY
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · SELBY
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · EPSOM
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · SALE
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · DENTON
FRASERS GROUP
Warehouse Section Manager - Night Shift
Permanent · SHIREBROOK
VIVIENNE WESTWOOD
PA to Creative Director
Permanent · LONDON
DR. MARTENS
eu HR Administrator - French And/or German Speaking
Permanent · LONDON
HARRODS
Cleaning Operative- Day or Night
Permanent · LONDON
Ads
Published
Oct 6, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

CEO Baldock quits Shop Direct as digital drive transforms firm

Published
Oct 6, 2017

Shop Direct’s CEO Alex Baldock will leave the online retailer next year, the company said Friday. The executive, who has run Britain’s second-largest pureplay e-tailer since 2012, said it’s time for him to “move on to the next challenge.”


Shop Direct/Mubaloo



Baldock has not said whether that challenge is a confirmed new role or not. But his departure is clearly amicable with both Baldock and the company rushing to praise each other, which is no surprise given that he has presided over five consecutive years of higher sales and earnings.

The executive has led the company at a critical time when it has moved from its catalogue roots into a web-only retailer that is among the most forward-looking in the UK.

It operates the Very and Littlewoods brands as well as the more upscale Very Exclusive e-store and only this week reported revenues up 14.6% and pre-tax profit up over 10% to £160.4 million for its 2016/17 financial year.

Aidan Barclay, chairman of of the privately-held company, described him as “a class act” who had been “pivotal” in the business’s digital transformation. “He’s brought strategic clarity, relentless execution, and inspired his people to get behind him at every step.”

He also said that Baldock and his team would ensure a smooth transition leading up to his departure next summer.
One thing that will happen during this period is the implementation of the AI-powered chatbot within the MyVery app. The sophisticated piece of tech is able to answer a large number of the questions  customers ask and recognises thousands of written phrases. It’s a precursor to the company’s aim of making its digital assistant into a virtual personal shopper that can be of value to each customer.

It’s just one of a number of digital initiatives that also recently included a deal with Bauer for shoppable video content to back its V by Very label.

Investment in such technology has made Shop Direct one of the most tech-focused e-tailers out there and the company has recently opened a new tech hub in London.

So why is Baldock moving on from all this? Apart from praising his team and the company, plus talking about new challenges, there was no specific hint as to the reasons behind his departure. Earlier this year, the company cancelled its attempt to sell the business for several billion pounds and, as CEO, Baldock could have expected to have gained from such a sale.

ShopDirect has seen several senior departures this year, including Very Exclusive chief Sarah Curran and long-term e-commerce chief Jonathan Wall.

Copyright © 2022 FashionNetwork.com All rights reserved.