×
1 584
Fashion Jobs
ESTÉE LAUDER
Global Consumer Marketing Manager jo Malone London
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Fenwick, Bracknell - 24 Hours / 4 Days - Part-Time Permanent
Permanent · Bracknell
MARSHALLS
71 Retail lp Detective
Permanent · Los Angeles
LINDA FARROW
Optical Key Account Manager
Permanent · LONDON
LINDA FARROW
After Sales Executive (German And French Speaking)
Permanent · LONDON
LINDA FARROW
Trade Marketing Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Boots Bracknell (37.5 Hours)
Permanent · Bracknell
SHISEIDO
Bareminerals Account Manager - Boots Stratford (37.5 Hours)
Permanent · London
SHISEIDO
Nars Business Manager - Fenwick Newcastle (37.5 Hours)
Permanent · Newcastle upon Tyne
SHISEIDO
Account Manager - Boots Hammersmith (22.5 Hours)
Permanent · London
GUCCI LIMITED
Gucci Stock Manager
Permanent · LONDON
NIKE
Purpose Marketing Manager, London
Permanent · London
NIKE
Agile Marketing Manager, London
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis- 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Demand Planner - The Estée Lauder Companies
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots, Edinburgh Gyle (30 Hours)
Permanent · Edinburgh
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols Manchester (37.5 Hours)
Permanent · Stretford
SHISEIDO
Bareminerals - Account Manager (30 Hours)
Permanent · Edinburgh
V. F. CORPORATION
Manager, Strategic Accounts - Dickies Emea
Permanent · LONDON
VANS
Credit Controller - Spanish Speaking - Vans
Permanent · CALVERTON
VF INTERNATIONAL
Multilingual Credit Controller - Key Accounts (English Plus Any European Language)
Permanent · CALVERTON
Published
Sep 17, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Celebrities still driving demand for key pieces and looks say StockX and Boohoo

Published
Sep 17, 2021

Celebrity endorsement is continuing to drive demand for both individual items and overall looks with several reports this week about just how important the celebrity effect is.


Megan Fox's Met Gala look sent searches for lacing much higher - Photo: @themetgalaofficial



Resale and deadstock platform StockX said that “new data shows celebrities driving demand for one-off items and influencing buyers across collectibles and sneakers. Celebs are still dictating the range of sought-after items fans are desperate to own.”

StockX’s new Big Facts report said that a number of key items have proved to be fast sellers after big names were spotted wearing them.

After Beyoncé was spotted with a white Telfar bag, trades of Telfar on StockX increased 500%, and searches for the label increased 560%. Meanwhile, the average price premium for Travis Scott x Fragment apparel on StockX is nearly 100% higher than all other Fragment apparel.

Cardi B’s Club C releases now account for more than 50% of all Club C trades on StockX. Importantly too, the artist has fuelled an overall increase in Club C demand. Trades of the classic silhouette increased 510% in the first half of 2021 compared to the previous year.

And Bad Bunny’s Adidas Forum collabs have completely revived the silhouette. Since his first sneaker dropped in March 2021, trades of all Forum releases on StockX have increased by 550% compared to the previous six months.

At the other end of the price scale, UK online retailer Boohoo said that demand for lace-up styles has soared over 308% since Megan Fox’s appearance at the Met Gala.

In fact, overall Google searches for Megan Fox have soared by 400% in the last week.

That’s particularly significant given that such dressy styles would have been less in demand in the past 18 months due to the pandemic.

Overall, the absence of red carpets (and the impact of celebrities not wishing to be seen to focus on fashion in the middle of a global pandemic) have reduced the opportunities for brands to benefit from celebrity links. That’s clearly changing now, so it will be interesting to see how it develops in the months ahead.

Copyright © 2021 FashionNetwork.com All rights reserved.