×
2 517
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Boots-Liverpool Street, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots-Handforth Dean, Wilmslow - 15 Hours / Week - Part Time, Permanent
Permanent · Wilmslow
ESTÉE LAUDER
Clinique - Consultant - Bentalls, Kingston- 21.5 Hours / 3 Days / Week - Part Time, Permanent
Permanent · Kingston upon Thames
ESTÉE LAUDER
la Mer - Business Manager - Flannels, Meadowhall - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Sheffield
ESTÉE LAUDER
Clinique - Consultant - Boots - Cribbs Causeway, Bristol - 17.5 Hours / 3 Days - Part Time, Permanent
Permanent · Bristol
ESTÉE LAUDER
la Mer - Business Manager - Harvey Nichols, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots, Warrington - 17 Hours - Part Time, Permanent
Permanent · Warrington
ESTÉE LAUDER
The Estée Lauder Companies - IT Service Desk Manager UK
Permanent · Fareham
ESTÉE LAUDER
Clinique - Consultant - Boots, Bishops Stortford - 7.5 Hours - Part Time, Permanent
Permanent · Bishop's Stortford
JOHN LEWIS
Contract Sales Manager
Permanent · DARWEN
PUMA
Cobra Puma Golf - Sales Support Coordinator
Permanent · Castleford
JOHN LEWIS
Loss Prevention Partner
Permanent · LEICESTER
HEAD OFFICE
Team Manager/Chef Victoria Head Office
Permanent · LONDON
VF INTERNATIONAL
Account Coordinator - Italian Speaking - Vans
Permanent · NOTTINGHAM
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
DR. MARTENS
Finance Analyst
Permanent · LONDON
MULBERRY
Lifetime Service Centre, Raw Materials Stock Coordinator
Permanent · CHILCOMPTON
AUTUMNPAPER LIMITED
Alexander Mcqueen Vip Officer
Permanent · LONDON
AUTUMNPAPER LIMITED
Alexander Mcqueen Decision Intelligence Manager
Permanent · LONDON
ON RUNNING
Technical Representative
Permanent · LONDON
DEBENHAMS
Business Development Manager
Permanent · LONDON
Ads
Published
Dec 15, 2021
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Celeb collaborations lift In The Style out of supply chain, returns woes

Published
Dec 15, 2021

Supply chain issues and returns rates may have held back In The Style Group’s performance in the half-year to 30 September, but it still did very well.


In The Style celebrity collaborator Charlotte Greedy


“It was a period of very strong revenue growth across all channels against an exceptional prior period”, the fast-growing digital womenswear fashion brand said Wednesday.

Despite all the ongoing supply chain issues and the reopening of physical retail this spring, it said its “impressive growth” was a reflection of its differentiated influencer collaboration model (15 and counting) that includes Stacey Solomon, Dani Dyer, Jacqueline Jossa and Billie Faiers with a combined global social media reach of almost 30 million followers. Post-reporting period, new influencer arrivals have included Love Island contestant Liberty Poole and TV presenter Alison Hammond.

And it’s that business model that saw H1 revenues increase an above-expectations 38.8% year-on-year to £29.8 million and by 245.5% on a two-year basis.

Direct-to-consumer revenue also increased 23.4% year-on-year to £23 million and its wholesale revenue jumped 138.7% to £6.9 million on a year ago, boosted by the launch of its partnership with supermarket giant Asda via 100 of its stores.

So where did those supply chain problems kick in? Well, EBITDA did fall to £1.2 million from £2.5 million a year ago (but was still an  improvement on the 2020 H1 loss of £0.6 million). Pre-tax profit also halved to £0.9 million on a year ago but was ahead of the H1 2020 loss of £0.9 million. 

It blamed the downturn on those industry-wide supply chain disruptions as well as higher return rates versus the prior year, “in part reflecting sales growth of the group's more inclusive size ranges, which is being addressed through increased investment in product and garment technology and fitting”. In fact, it said that since period end, return rates have reduced “in line with expectations”.

From an operational perspective, website visits increased 7.6% and on a two-year basis by 63.3%; conversion rate improved 26bps, or by 9.3% to 3.07%; average order value increased 25.8%; and order frequency increased 23.4%. For good measure, e-commerce Gross Order Value (gross sales pre-returns) increased 48% year-on-year and by 185% on a two-year basis. It also clocked up 243,000 new customers in the period, a growth of 3.8% year-on-year.

Also in the period, the group strengthened its senior management team with the appointments of Sam Perkins as CEO and founder Adam Frisby moving to Chief Brand Officer, “positioning the business to deliver the next stages of its long-term growth ambitions”.

And its current performance and outlook? Since the end of the reported trading period and through the important Black Friday and December trading period so far, the business "has continued to perform well with direct-to-consumer sales continuing their strong growth trajectory.

“Notwithstanding the industry-wide supply chain disruption that is expected to continue into the second half, the board remains very confident in achieving the group's growth plans and the brand's very exciting potential”, it said.

Frisby added:With this momentum, coupled with recent investment into our scaled-up operational and senior management teams, we look forward to continuing In The Style's exciting growth and achieving our long-term vision for the brand.”

Copyright © 2022 FashionNetwork.com All rights reserved.