Cavalli signs De Rigo eyewear deal for mainline and Just label
The products will launch next year and will be distributed though the brands' stores and webstore, as well as through eyewear specialists.
The Roberto Cavalli line will be positioned in the premium-quality segment and will feature “boldly glamorous aesthetics”, while standing out for “excellence in terms of quality, innovation and experimentation,” we’re told.
The Just Cavalli collection includes “contemporary, personality-driven styles marked by innovative materials and sophisticated graphics”.
Cavalli general manager Ennio Fontana explained that “De Rigo’s production excellence and business capabilities are key assets at this important phase of development of the Roberto Cavalli and Just Cavalli brands. A partnership with De Rigo, with its experience and know-how will allow [us] to interpret the uniqueness of our brands and accelerate their international expansion through widespread, quality distribution”.
De Rigo is one of the leading players in the eyewear industry and operates major retail chains, as well as owning branded eyewear labels Lozza, Police, Sting and Yalea. It also has license deals for Aramis, Blumarine, Chopard, Diff Eyewear, Escada, Fila, Furla, Gap, John Varvatos, Jones New York, Lucky Brand, Mulberry, Nina Ricci, Philipp Plein, Philosophy di Lorenzo Serafini, Tous, Trussardi, Tumi, Victor Hugo, and Zadig&Voltaire.
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