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Published
Sep 9, 2021
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Castore links with UP for kit deal

Published
Sep 9, 2021

Fast-expanding activewear brand Castore has signed an exclusive agreement for Ultimate Performance personal trainers to wear its kit.


Castore/Ultimate Performance


Under the deal, Castore will supply training apparel to UP’s expanding global team of personal trainers and staff across 20 private personal training gyms in nine countries. 
The range of men’s- and women's- specific kit will be taken from Castore’s latest training collection. It will include a quarter zip top, polo, track pants, and leggings.

“We’ve always believed in making the most of our training, either through the right choice of kit or by bringing in the experts to maximise our gains. That’s why we’ve teamed up with the world’s only global personal training company Ultimate Performance”, the company said.

It’s the latest in a series of wins for Castore, which is backed by Andy Murray and which has seen a relatively rapid rise with a growth explosion in recent years.

Castore founder Tom Beahon added: “We built Castore on the mantra of ‘Better Never Stops’, which is a value we share with Ultimate Performance. Our goal of using our expertise to allow others to realise their potential is one shared by both brands, which is why we feel this partnership makes so much sense”. 

Nick Mitchell, UP founder and global CEO, added: “Excellence is at the heart of everything we do at Ultimate Performance, and delivering exceptional results for our clients requires uncompromising attention to detail built on world-class trainers, facilities and equipment.

"Nobody understands this more than Castore who work with some the world’s top athletes and sportspeople around the globe – so they are the perfect fit as training wear partners for our elite personal training team”.

 

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