Castore inks deal with INEOS Grenadiers

By

Nigel TAYLOR

Published
Nov 14, 2022

There’s yet another sport that will now feature Castore’s winged logo. The fast-growing UK-based premium sportswear brand has signed a multi-year partnership deal with the INEOS Grenadiers professional cycling team from 2023.

This agreement will see Castore support the team’s wide range of off-bike performance needs as the ‘Official Premium Sportswear Partner’ to star riders Geraint Thomas, Tom Pidcock, Egan Bernal and Pauline Ferrand-Prévot, among others.

“With both brands committed to the continued search for innovation and performance enhancement”, Castore will also take on the role of managing the INEOS Grenadiers’ official e-commerce platform. “This will offer fans a greater level of engagement and the opportunity to draw even closer to their favourite team”, the retailer said.

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The long-term partnership will see the co-development of bespoke training and leisurewear “to meet the off-bike demands of one of the world’s toughest sports”.

Tom Beahon, co-founder of Castore, called the INEOS Grenadiers “one of the most iconic cycling teams of modern times”.

He added: “Not only are they an impressive brand but we share the mindset of relentlessly pursuing ways to optimise performance. For professional cyclists, the work continues off the bike — they need the best possible apparel to help achieve their training and recovery goals. We’re delighted to be working with them and helping fulfil their needs.”

Rod Ellingworth, Deputy Team Principal, INEOS Grenadiers, added: “Our team competes in a wide range of extreme conditions across the globe during the course of the season and together with Castore we will be able to ensure that we work to the highest levels of performance while at the same time delivering optimum comfort.”

The INEOS Grenadiers will start the 2023 season in Australia at January’s Tour Down Under and will then feature at all the world’s most elite bike races including the Tour de France, Giro d’Italia and Vuelta a España — as well as the biggest one-day events.

Cycling now joins Castore’s already extensive portfolio of professional sports partnerships which includes football, cricket, rugby, tennis and swimming/athletics.