Castore extends its deal with McLaren Racing
It’s not just about forming relationships but developing them too. In its bid to become a “leading supplier in the world of motorsport”, premium sportswear brand Castore is to both extend and expand its relationship with McLaren Racing and Official Team Apparel.
Castore will continue to provide teamwear and merchandise for the McLaren Formula 1 Team from the 2023 season, while extending its support to all McLaren’s physical race series from 2024. It will also provide team apparel and fanwear for the Arrow McLaren IndyCar Team, NEOM McLaren Extreme E Team and the NEOM McLaren Formula E Team from 2024.
The partnership, which began in 2021, is Castore’s first entry into motorsport. The brand has been producing the McLaren F1 Team’s apparel and fanwear, while boosting the team’s merchandise reach through a variety of sales channels.
“The long-term extension underpins McLaren and Castore’s shared ambition to deliver an ever more seamless merchandise experience, going beyond F1 to develop McLaren’s global fan offering across its wider racing portfolio”, said Castore.
Lindsey Eckhouse, Director of Licensing and Digital Products, McLaren Racing, said: “It’s crucial to have partners who value the power of McLaren’s racing portfolio beyond Formula 1, so we are excited to take this journey to the next level by unifying the look of our other race series.”
Rich Brooks, Brand Director, Castore, added: “It’s a true testament to our Better Never Stops ethos, that we have been able to not only extend our partnership with one of the most prestigious F1 Teams in McLaren, but also to go deeper in supporting their wider race series teams. There are some wonderful synergies between the brands, and we are really looking forward to highlighting them over the years and continue to provide the fans with new and innovative products.”
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