Carvela Bluewater store opens with extended range

By

Sandra Halliday

Published
Sep 21, 2021

Carvela has opened the standalone store at Bluewater that was announced earlier this year as Kurt Geiger continues to roll out solo spaces for its more affordable Carvela brand in the UK.

The 1,200 sq ft store is the brand’s seventh bricks-and-mortar store in Britain (and its first in the Southeast) and will showcase its shoes, bags and accessories. It also comes with an extension to the label’s offering of shoe sizes and widths “to create comfortable heels for everyone”.

Landsec’s Bluewater has announced a number of openings in recent months as it continues to build back from the pandemic and the new unit is in a prime position adjacent to Apple on the mall’s Upper Guildhall. The opening follows an earlier capsule collection that it launched at the Bluewater Kurt Geiger branch.

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Sarah Pugh, Head of Carvela Buying & Merchandise, said: “Opening a dedicated store at Bluewater supports Carvela’s forward-facing retail strategy. The unique shopping and leisure experience offered by Bluewater makes it the ideal destination for our flagship bricks-and-mortar store, supporting our mission to empower women through comfort and drive positive change in the industry.”