Cartier teams up with CNN International for a global campaign

By

Dominique Muret

Published
Oct 13, 2014

CNN International is increasing its partnerships with major luxury brands. After Gucci, it is Cartier's turn to launch a substantial global campaign on the American international news channel's different Web and television platforms.

"The luxury brand has committed itself as a sponsor of CNN Ones to Watch, a new programme launched on CNN International this past Friday October 10," stated CNN in a press release, all while specifying having "worked in close collaboration with Zenithoptimedia France for the development of its advertising proposition for Cartier and the monitoring of the operations."

"This sponsorship falls in line with the communications campaign exclusive to Cartier international on the CNN International, CNN US, CNN en Español and CNNArabic.com platforms, comprising spot advertising, vignettes and a digital component," the channel also specified.

The launch of this measure coincides with Cartier's inauguration of a new communications campaign geared towards the men's luxury watch market on the occasion of the Watches & Wonders watch salon, which took place in Hong Kong from 30 September to 2 October 2014.

"The customised communications campaign developed for Cartier aims to optimise the brand's impact among CNN's upscale audience. The luxury sector is continuously increasing at CNN. More and more brands see the benefit of aligning with our high quality content to reach an engaged and valuable global audience," said Petra Malenicka, Vice President of CNN International, EMEA, Ad Sales.