Carnaby launches online 360° experience for Christmas

By

Nigel TAYLOR

Published
Dec 5, 2022

Carnaby is a major year-round draw for London visitors and shoppers, but it takes on an added significance during its renowned Christmas installations.

And this year, landlord Shaftesbury has dipped into the archives to celebrates a host of moments from the past 25 years of seasonal lights, “to create a breath-taking medley of the most coveted pieces”.

And even for those unable to visit the street this season, Shaftesbury has launched an online 360° experience (carnaby.co.uk/experiences) “that allows visitors to fly through the streets and get up close to the installation”. The digital experience can also be shared with anyone else in the world at the same time, “making this a sharable immersive experience you can enjoy from home for free”.

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Visitors can choose to fly through at street level, or 10ft high in the sky, “gliding to view pieces from 14 different past themes including neon lyrics from Queen’s Bohemian Rhapsody, glittering Rolling Stones tongues, oversized robins, a giant snowman, colourful palm trees from Carnaby Carnival, as well as underwater scenes while exploring Carnaby Street, Newburgh Street, Foubert’s Place and Kingly Court or Ganton Street.

Meanwhile, the charity partner for this year is Choose Love, which highlights and supports the urgent need to raise funds for refugees around the world. Choose Love has a pop-up shop at 15-17 Foubert’s Place selling a collection of limited edition products, along with refugee gifting packages, with a constant stream of celebrity guests popping in to serve customers.