Carnaby Street attracts host of new international brands

Columbia Sportswear, Izipizi, Subdued and Our Legacy are all opening new stores in the central London shopping area of Carnaby Street in the coming months.

Photo: Shaftesbury

Columbia will open a 2,465-square-foot flagship store on Carnaby Street later this month, while eyewear specialist Izipizi will also establish a new location on the famous shopping street.

Italian fashion brand Subdued has taken a unit in Foubert’s Place for its first UK store, and Swedish clothing label Our Legacy will expand its presence in Silver Place, where it opened a menswear store in 2014, with a dedicated womenswear shop.

Addy Williams, senior retail portfolio manager at Shaftesbury, said: "We are excited to see the healthy demand from influential brands wanting to open their first UK store in Carnaby.

“These brands are seeking a destination with seven days a week footfall and a good demographic customer, coupled with our unrivalled events and marketing strategy that supports the retailers and gives our visitors great customer experiences."

Carnaby Street is a popular tourist destination, attracting visitors from all over the world for its heritage, creative installations and line-up of brands. The area is also a hub for international names, with brands including The North Face, Rag & Bone, Puma, Muji, Levi’s and Onitsuka Tiger having a presence there.

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