×
468
Fashion Jobs
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
TOO FACED
Business Manager - Cork Half Moon st., UK
Permanent ·
Advertisements

Cardi B stars in surreal new Reebok campaign

Published
today Jul 16, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Boston-based sports and footwear brand Reebok has unveiled an unusual new campaign starring American rap superstar Cardi B and the Reebok Classic Club C Vintage sneaker.


The Reebok film entitled “Nails" sees Cardi B tie the laces of her sneakers with magically extending nails as she gets her hair done in a beauty salon - Reebok

 
Hitting digital, social and traditional media platforms, the fully integrated campaign is anchored by a one-minute short film entitled “Nails,” which sees Cardi B tie the laces of her sneakers with magically extending nails as she gets her hair done in a beauty salon.

Along with the Classic Club C Vintage, which began life as a performance tennis shoe in the 1980s before becoming a streetwear staple, the rapper can also be seen wearing the Reebok Classic Vector Crew.

Part of Reebok’s larger “Sport the Unexpected” campaign, which kicked off in March with “Storm the Court,” an equally surreal 90-second video featuring the Reebok Aztrek Double, “Nails” seeks to channel Cardi B’s convention-defying personal style and challenge ideas about what a sportswear campaign can be.


Along with the Classic Club C Vintage, which began life as a performance tennis shoe in the 1980s before becoming a streetwear staple, the rapper can also be seen wearing the Reebok Classic Vector Crew - Reebok

 
“The ‘Sport the Unexpected’ campaign celebrates bold, unapologetic risktakers who reshape culture – those who are anything but expected. We could not think of a better embodiment of that message than Cardi B,” said Reebok’s senior director of global marketing, Inga Stenta, in a release.

“Working with Cardi on ‘Nails’, we aimed to create a moment that is authentic to Cardi while breaking convention and doing something more engaging than a typical celebrity cameo.”

"Nails" starring Cardi B

 
And Reebok looks to have found a strong brand partner in the rapper, with social commerce app Poshmark naming her as one of the most influential celebrities for consumers earlier this year, after her collaboration with Fashion Nova led to a spike in both listings and purchases of the brand’s products on the platform.
 
“Nails” was created for Reebok by San Francisco-based ad agency Venables Bell & Partners.

Copyright © 2019 FashionNetwork.com All rights reserved.