Cara opens first international jewellery boutique in London's Burlington Arcade

By

Nigel TAYLOR

Published
Apr 12, 2023

Burlington Arcade, London Mayfair’s historic luxury shopping destination, has welcomed Cara Jewellers, marking the Dubai-based brand’s first international boutique in Europe.

“This new opening further establishes the Arcade as one of the key retail forces in central London with the best selection of the most exclusive and rare item brands; unique in London’s retail landscape”, a spokesman for Arcade owners David and Simon Reuben said.

The new boutique features custom-crafted jewellery set across three levels of the arcade and includes a special VIP area on the second floor, for guests to discuss designs and try customised pieces. The basement areA also houses a fully fitted workshop, installed with equipment for the customisation and repair of jewellery. 

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“With these facilities, Cara will be one of the few jewellery stores in the UK to offer completion of customisation on-site, within a short period, depending on the design”, it noted.

Established in 2005 by Kiran and Anil Pethani who have more than three decades of experience in the international jewellery industry and 14 stores in Dubai, the new boutique brings the Dubai-styled signature product line of diamond, gold, gemstone and high jewellery, as well as custom-designed creations to customers in the UK. 

Anil Pethani said: “We have many returning clients from the UK who visit us in Dubai. With our unrivalled commitment to customer care, it was an obvious choice for us to open our first overseas outlet in London, to bring the personalised service we offer in Dubai to the UK.”

He added: “This prime location in the heart of London’s luxury shopping district offers excellent security measures and a magnificent shopping experience. This is the first step in a long-term commitment to growing Cara Jewellers in the UK.”