Canterbury renews partnership with USA Rugby

By

Barbara Santamaria

Published
Feb 14, 2019

Pentland-owned Canterbury has signed a five-year agreement to be the official kit supplier to US Rugby from June 2019.

The sportswear brand will continue to work with the US sports organisation until 2023, extending a partnership which was first undertaken in 2014.

As part of the agreement, Canterbury will provide kits for all four senior national teams along with Falcons, Selects, Collegiate All-American, Junior All-American and High School All-American programmes, as well as team coaches and staff.

Simon Rowe, head of sports marketing at Canterbury said: “This new and exciting partnership enables Canterbury to innovate for, and inspire USA’s greatest rugby players across all ages, while also creating a supporter’s range for one of the fastest-growing fan-bases in world rugby.

“When we met with USA Rugby during the successful RWC Sevens in San Francisco, their clear ambition for the growth of the game aligned with Canterbury’s values and we are proud to welcome USA Rugby to join Canterbury’s portfolio of teams, referees, volunteers who will we wearing the brand at RWC in Japan and beyond,” Rowe continued.

A well-known brand in the sport of rugby, Canterbury is also the official sports apparel supplier of World Rugby for Rugby World Cup 2019 in Japan. Further, the national teams of England, Ireland, Japan, Canada, Georgia and Russia also wear Canterbury kits.