×
1 853
Fashion Jobs
TK MAXX
Loss Prevention Officer - tk Maxx Bristol
Permanent · Bristol
LONDON CONTOUR EXPERTS
Marketing Executive/Junior Manager
Permanent · LONDON
ESTÉE LAUDER
Tom Ford - Business Manager - Flannels - Fosse Park, Leicester - 37.5 Hours - Full-Time - Permanent
Permanent · Leicester
VF INTERNATIONAL
International Account Coordinator - Ftc 12 Month
Permanent · NOTTINGHAM
TIMBERLAND
Credit Controller - German Speaking - Timberland
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - French Speaking - The North Face
Permanent · CALVERTON
PINKO
Supervisor
Permanent · MANCHESTER
RALPH LAUREN
Operations Manager
Permanent · Cheshire
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis - 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - House of Fraser, Maidstone - 15 Hours - Part Time, Permanent
Permanent · Maidstone
ESTÉE LAUDER
Clinique - Consultant - Boots, Princes Street, Edinburgh - 14 Hours - Part Time - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
HUGO BOSS
Wholesale - Senior Sales Executive - Hugo Womenswear
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Edinburgh - 16 Hours - Part Time, Permanent
Permanent · Edinburgh
SHISEIDO
Marketing Director - Shiseido, Clé de Peau Beauté, Drunk Elephant
Permanent · London
REISS
Buying Admin Assistant
Permanent · LONDON
Advertisements
Published
Sep 29, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Canada Goose to expand into performance footwear

Published
Sep 29, 2021

High-end outerwear brand Canada Goose is set to launch its first footwear line, including two boot models for men and women.


Canada Goose's Snow Mantra Boot - Photo: Canada Goose

 
As reported by Forbes, the brand’s expansion into footwear will kick off with the launch of the Snow Mantra Boot and the Journey Hiker Boot in November, when they will be made available in 30 of the brand’s stores, as well as on Net-A-Porter.
 
Priced at $1,295, the Snow Mantra Boot is a comprehensive high-top performance boot, designed to keep wearers warm in extremely low temperatures. The Journey Hiker Boot, which will sell for $750, is made for both hiking and city living.

Both models are completely waterproof and are available in three colorways. Each boot comes with a number of high-tech comfort and performance features, such as the PrimaLoft Gold insulation found in the Snow Mantra model, which can keep feet warm in temperatures as low as -30 C.
 
The introduction of Canada Goose’s first footwear models is part of its wider “Beyond the Parka” growth strategy, which aims to diversify the company’s offering as it pursues its ongoing development towards becoming a fully-fledged lifestyle brand. The strategy has already seen Canada Goose launch knitwear in 2017 and fleece in 2020.
 
The company made its first incursion into footwear with the acquisition of Canadian footwear and outerwear brand Baffin in 2018. Although Baffin continues to operate as a standalone company, Canada Goose CEO Dani Reiss told Forbes that he was able to learn a lot about the performance footwear category from the brand.
 
Going on to discuss the company’s strategy moving forward, Reiss explained, “part of the success of the Canada Goose brand is keeping it pure from the start. We started with the best outerwear and warmest jackets in the world and expanded out from there into other categories, like light-weight down jackets, knitwear and other apparel.”
 
“With footwear, we are following the same playbook of starting small, taking our time to design the absolutely best product and launching the product in a thoughtful way,” he concluded.

Copyright © 2021 FashionNetwork.com All rights reserved.