Canada Goose taps Salehe Bembury for anniversary NBA capsule

By

Benjamin Fitzgerald

Published
Feb 2, 2022

Canada Goose announced on Tuesday a collaboration with footwear designer Salehe Bembury as part of the North American brand's partnership with the National Basketball Association and its annual All-Star celebration.

The limited-edition, four-piece collection features signature patterns and contrasting materials fused with Canada Goose's practical design codes, while "embodying the freedom of 90's NBA style – bold, functional and limitless," said the Toronto-based brand in a press release.

Bembury, an American designer and creator of some of the biggest sneaker designs of the past decade, drew on his love for 90's basketball when designing the unisex capsule, which is designed to layer, mix and match.

"The NBA significantly influenced my interest in design. Growing up watching games with my dad, and loving everything about 90's basketball culture, from the '94 Knicks to Space Jam and The Fresh Prince," said Bembury.

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"The 90's were a time of fashion exploration, and that ethos is what I believe Canada Goose, the NBA and I have captured with this collection."

The collection boasts the Expedition Parka; reimagined with an overstated Chenille hood trim and removable vest for an modernised take on the iconic heavy-weather jacket, while the Concord Fleece uses the bold pattern of Bembury's signature all-over thumbprint design for a visual strike.

The Signal Vest is a transitional weather staple with an exaggerated front hem for added coverage and protection, and the Tundra Bib is a legacy Canada Goose style built to protect the lower body from extreme conditions and features adjustable elastic suspenders, and an interior drawcord for an adaptable fit.

Each style is marked with an exclusive co-branded Canada Goose and Salehe Bembury tonal disc and label featuring Bembury's signature thumbprint motif and the NBA logo, Canada Goose said in a press release.

"Salehe Bembury is one of the world's most innovative designers of today and we are excited to work with him as this year's design partner for the NBA All-Star 2022," said Woody Blackford, executive vice president of product, Canada Goose.

"Our NBA partnership has opened the door to bold new interpretations of the Canada Goose brand. This capsule combines the quality and function that Canada Goose is renowned for with the cultural richness of the NBA and Salehe's boundless design approach."