Jun 17, 2020
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Canada Goose makes two new executive appointments

Jun 17, 2020

Canada Goose has named Carrie Baker as president, North America and Kara MacKillop as chief of staff and executive vice president of people and culture. 

Instagram @canadagoose

Both will report to Dani Reiss, the brand's president and CEO.

Baker first joined Canada Goose in 2012 as vice president of communications. Before her most recent promotion, she also served as senior vice president, chief of staff and executive vice president, chief of staff and chief communications officer. In her newly created position, Baker will now oversee all of the brand's marketing and commercial operations in North America, and will be responsible for the brand's growth strategy in the region, driving demand and customer engagement, Canada Goose said. 

Prior to her time with Canada Goose, Baker served as senior vice president, consumer group for the communications agency, High Road. 

MacKillop joined the company in 2014 as senior vice president of human resources. In her new role, she will continue to be responsible for people and culture, the brand said, in addition to assuming strategic projects for the office of the CEO, corporate citizenship and serving as the liaison to the board of directors as chief of staff. 

Before joining Canada Goose, MacKillop served as HR director for Red Bull Canada and as HR director of Indigo Books & Music. 

"I am thrilled to appoint [Baker] to the role of president of our North American business and name [MacKillop] as chief of staff," said Reiss.

"[Baker] has proven herself to be an exceptional leader, authentic storyteller and a trusted advisor on matters across all areas of the business. [MacKillop's] strategic thought-leadership and talent for developing great teams has proven invaluable to the growth of our business. I look forward to all they will accomplish in their new roles."

After reportedly laying off 125 workers in May, Canada Goose announced in early June that it would limit shipments to department stores and focus on its own outlets and website in order to cushion the blow of Covid-19 losses

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