Camden Market owner links with Good Sixty to get traders online
Camden Market landlord LabTech has announced the launch of a partnership with Good Sixty, the sustainable online marketplace for independent retailers and producers, to create the latter’s first retail-only platform.
Some 40 of the market’s traders have signed up to the platform as LabTech seeks “to bring Camden Market’s vast array of independent and unique traders to an audience that might not be able to experience the destination in person”.
It said the partnership “unites Camden Market’s traders, helping them to sell online together in a way that they could not achieve independently. Shoppers can support hundreds of brands on a platform that connects a leading online marketplace with one of the most famous destinations in the UK”.
Launching just in time for Christmas, it offers nationwide delivery.
Five-year-old Good Sixty partners with a number of major markets (including London’s Borough Market) and independent brands in cities across the UK, from Bristol to Oxford to Leeds.
LabTech’s Commercial Director Maggie Milosavljevic said: “Many of our small, independent traders have been asking us to help them with getting online, because if they do it themselves it is so hard to get noticed. Launching this platform helps us bring a critical mass of Camden Market’s best brands to the online marketplace, using our world-famous destination to help our traders gain traction and recognition in this space.
“It also opens the Camden Market offer to a nationwide audience; while it is a destination that creates such a unique experience, we can see the value that an omni-channel offer adds for our independent retailers and customers.”
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