×
2 575
Fashion Jobs
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
JOHN LEWIS
Section Manager Customer Delivery Speke Cdh
Permanent · SPEKE
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buying Admin Assistant
Permanent · MANCHESTER
BOOHOO GROUP
Warehouse Operative - pm Shift
Permanent · WELLINGBOROUGH
BOOHOO GROUP
Product Insights Manager
Permanent · MANCHESTER
BOOHOO GROUP
Technical Delivery Manager
Permanent · MANCHESTER
BOOHOO GROUP
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Senior CRM Automation Executive
Permanent · MANCHESTER
Ads
Published
May 23, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Calvin Klein issues apology after new ad sparks 'queerbaiting' accusations

Published
May 23, 2019

Calvin Klein issued a public apology after a new ad led to accusations of ‘queerbaiting.’


A still from the Bella Hadid and Lil Miquela CK advertisement - Calvin Klein


The ad, released last week, featured model influencer Bella Hadid and Lil Miquela, a CGI influencer created by the Los Angeles-based startup, Brud.

In the campaign, Lil Miquela and Hadid (who identifies as heterosexual) exchanged a kiss, sparking backlash from some social media users who said the move was disingenuous - both because of Hadid’s sexuality and Lil Miquela’s artificial status.

On May 17, the American label issued a public apology on Twitter.

“The concept for our latest #MYCALVINS campaign is to promote freedom of expression for a wide range of identities, including a spectrum of gender and sexual identities,” the label wrote. “In this particular video, we explored the blurred lines between reality and imagination. We understand and acknowledge how featuring someone who identifies as heterosexual in a same-sex kiss could be perceived as queerbaiting."

Calvin Klein has been known for taking a provocative approach to its campaigns. In the 1980s, the label sparked controversy for featuring a 15-year-old Brooke Shields in a sultry denim campaign, while the 90s ushered in a mixed-sex campaign featuring ‘Marky’ Mark Wahlberg and Kate Moss - both topless.

More recently, in 2015, Calvin Klein debuted a campaign for its CK2 fragrance featuring same-sex couples, eliciting praise from many - excluding the Russian government, which accused the brand of “promoting gay values.”

"As a company with a longstanding tradition of advocating for LGBTQ+ rights, it was certainly not our intention to misrepresent the LGBTQ+ community," the label continued. "We sincerely regret any offense we caused.”

Copyright © 2022 FashionNetwork.com All rights reserved.