×
2 597
Fashion Jobs
ESTEE LAUDER
Clinique - Consultant - Brown Thomas, Dublin - 15 Hours - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buying Admin Assistant
Permanent · MANCHESTER
BOOHOO GROUP
Warehouse Operative - pm Shift
Permanent · WELLINGBOROUGH
BOOHOO GROUP
Product Insights Manager
Permanent · MANCHESTER
Ads
By
AFP
Translated by
Roberta HERRERA
Published
May 20, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Calida drives U.S. expansion by acquiring lingerie brand Cosabella

By
AFP
Translated by
Roberta HERRERA
Published
May 20, 2022

Switzerland's Calida Group, owner of French lingerie brand Aubade, announced on Thursday it has acquired family-owned lingerie company Cosabella for $80 million (€75.8 million), as it looks to gain a foothold in the United States.


With this acquisition, the Calida Group continues its expansion in the United States - Cosabella


The acquisition of Cosabella will allow the Swiss group to strengthen its core business after selling sportswear brand Millet Mountain while paving the way for its entry in the American market with its brands Calida and Aubade, as stated by the company.

Cosabella, founded in 1983 by an Italian couple living in the United States, achieves more than half of its sales online, a good strategic fit since the brand is focusing heavily on e-commerce.

The company, which employs a total of 50 people, generated revenues of $29 million in 2021, with an average sales growth of 22% over the past five years, as detailed by the Swiss group. 

The transaction is expected to close in the second quarter of 2022.

"Cosabella provides an ideal hub to launch our brands Calida and Aubade in the U.S. market," stated Timo Schmidt-Eisenhart, the group's CEO, in the press release. He also plans to strengthen the brand awareness of Cosabella in Europe.

The brand was created by Valeria Campello, who in the early 1980s decided to leave Italy to relocate to Miami.

After noticing how Italian products were very popular in America, she began importing products from Italy before launching her own Italian-made lingerie collection that caters to the modern American woman, as detailed in the brand's website.

The purchase of Cosabella represents the second acquisition deal made this year by Calida, which bought the German sustainable lingerie brand Erlich Textil in February.

The group, known in Switzerland for its Calida pajama brand, announced last year that it was seeking acquisitions in the lingerie sector in order to reorient its activities towards its core business after a major reorganization of its business.

After selling brands Oxbow and Eider, the group completed its pullback from the sportswear industry by selling Millet Mountain Group in early February to the grandson of the outdoor apparel brand's founder.

The Swiss group had said that it would use the earnings from that transaction to make acquisitions in the intimates sector.

Copyright © 2022 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.