C&A to launch Only in 10 stores

C&A is bolstering its product offering by partnering with other brands. After Mustang, the clothing retailer has announced a new collaboration with Denmark’s Bestseller Group. The agreement will see key pieces from denim brand Only launch in ten shop-in-shops across C&A’s store estate in Europe.

Selected C&A stores will open a new area dedicated on Only's products - C&A

Two C&A branches in Austria, four in the Czech Republic and a further four in Poland will carry Only products in dedicated in-store concessions occupying 40 square metres of space.

“We live in an exciting time when old paradigms in the fashion industry are being replaced by new, innovative approaches. These include new types of marketing and strategic partnerships,” commented Alexander Korosec, regional director at Bestseller.

C&A stores enjoy a high level of footfall, making the partnership also attractive for Only, Korosec continued.

“Our customers are very enthusiastic about the new Only areas, and we see this attractive product range as a very good complement to our existing product range,” said Norbert W. Scheele, who as director of country at C&A Austria & CEE is responsible for the business in Austria and Eastern and Southeastern Europe.

Translated by Barbara Santamaria

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