Burton welcomes new creative director and global head of marketing
In his new role, Margelist will lead the brand’s overall creative direction, but will also be charged with overseeing the creative endeavours of the company’s joint venture in China. The Swiss-born designer will be based in his hometown of Zurich.
With more than 20 years of industry experience, Margelist most recently served as the chief creative officer at Swiss sportwear company Mammut, leading both the marketing and product divisions. Prior to this, Margelist led creative and design at a number of international brands including Esprit, MCM and Liebeskind.
“I’ve been a fan of Burton since 1987 when I started snowboarding in the Swiss Alps,” said Margelist in a release. “My sincere hope is that my decades of experience within the outdoor, lifestyle and fashion industries combined with the ample time I’ve spent working and living in Asia will help guide and support the teams during this next era of Burton.”
Murnaghan has been overseeing all divisions of Burton global marketing since late September, leading the company’s marketing strategy and positioning around the world. In this role, she is responsible for driving Burton’s transformation into a “consumer-centric, digital-first retailer.”
Most recently, the executive served as chief marketing officer at Californian brewing company Lagunitas, a role she took on in 2019. Prior to this, having begun her career working in advertising agencies, she held top marketing roles at both Vans and Converse.
“I’m beyond thrilled to join the Burton family,” said Murnaghan. “It feels like 20 years of preparation has culminated in this moment, and I couldn’t be prouder or more honored to help drive the next chapter for this remarkable brand.”
“With Kelly and Adrian now on board, we can continue to evolve towards a unified vision for how our brand shows up creatively in our product, stores and with our customers,” commented CEO John Lacy. “We’re confident they will help lead Burton to a new era of creativity and best-in-class marketing that our brand has always been respected for.”
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