×
2 402
Fashion Jobs
AUTUMNPAPER LIMITED
Alexander Mcqueen Vip & Kol Manager
Permanent · LONDON
ESTEE LAUDER
Clinique - Consultant - Boots, Bluewater - 22.5 Hours, 3 Days - Part Time, Permanent
Permanent · Dartford
ESTEE LAUDER
Clinique - Consultant - Boots, Bluewater - 15 Hours, 2 Days - Part Time, Permanent
Permanent · Dartford
JOHN LEWIS
Loss Prevention Partner
Permanent · CHELMSFORD
BOOHOO GROUP
Senior Commercial Finance Analyst
Permanent · MANCHESTER
BOOHOOMAN
Senior Marketing Manager
Permanent · MANCHESTER
BOOHOO
Paid Search Manager
Permanent · MANCHESTER
DEBENHAMS
Marketplace Business Development Manager
Permanent · LONDON
DEBENHAMS
Marketplace Account Manager
Permanent · LONDON
DEBENHAMS
Marketplace Business Development Assistant
Permanent · LONDON
REISS
Buying Admin Assistant - Graduate Opportunity
Permanent · LONDON
HOMESENSE
Loss Prevention Officer - Full Time Tkmaxx/Homsesense Basingstoke
Permanent · Basingstoke
VIVIENNE WESTWOOD
Warehouse Operative
Permanent ·
VIVIENNE WESTWOOD
Legal Counsel
Permanent · LONDON
VIVIENNE WESTWOOD
Buying Admin Assistant
Permanent · LONDON
ESTEE LAUDER
Tom Ford - Assistant Business Manager - Selfridges, London - 37.5 Hours - Full Time, Permanent
Permanent · London
ESTEE LAUDER
The Estee Lauder Companies - Learning And Development Assistant Manager
Permanent · London
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
HEAD OFFICE
Head Chef Food Production – Victoria Head Office
Permanent · LONDON
DOROTHY PERKINS
Paid Search Assistant
Permanent · LONDON
Ads
Published
Jun 22, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Burberry plans physical September show with outdoor setting, live-streaming

Published
Jun 22, 2020

As luxury fashion brands face up to the fact that the key publicity moment of the season – the runway show during one of the big four fashion weeks – can't happen in the usual way this autumn, many are coming up with alternative ideas.


This is the image Burberry chose to use with its release about its show concept for September - Burberry


And Burberry, it seems, is planning a co-ed fashion show in September for SS21, but a fashion show with a difference.

The focus will be digital. but this will be based on a live event rather than a pre-filmed studio one, although it will have no physical audience. The company talked about a “live physical presentation that is open for all to experience digitally” so it’s clearly aiming for the widest possible industry and consumer audience.

And it also mentioned natural settings around the UK, clearly linking the event to its outdoor and British heritage.

“Now more than ever, we have to reimagine, to change,” the company said. “We’ve always been drawn to nature and today we look to the purity and simplicity of the outdoors – where our founder Thomas Burberry laid our foundations – redefining our fashion landscape through new forms of expression”. 

It's certainly an interesting development in a season when fully-digital is likely to be the main focus for most brands and reflects a history of Burberry being able to garner headlines with its offbeat approach to digital.

The event will happen on September 17, putting it squarely in the middle of what would normally have been Fashion Month. And it will also serve as a kick-off for London fashion week – of which Burberry is usually the biggest star name – as that event starts on September 18, running until September 22.

“As humans, we have always had a deep affinity to nature. Especially recently, we have all yearned to reconnect again, and for this show, I wanted to celebrate these feelings by bringing our community together in a creative experience that takes place within the beautiful, natural landscape of Britain,” Tisci said in a release.

It’s not clear at the moment whether the show will happen in multiple locations or one single outdoor space, although it seems like it could be the former with the press release including a short film showing snatches various outdoor locations. 

It’s also unclear what might happen if – as we saw with Dior’s Cruise 2019 show – the weather intervenes and it starts to rain. However, given that even for a summer season, there are likely to be plenty of trench coats included, it may not be as much of a problem for the label as it would be for some others.

Copyright © 2022 FashionNetwork.com All rights reserved.