Burberry has opened its biggest store in Southeast Asia. This store, which covers 815m², can be found in the ION Orchard in Singapore – a shopping centre where "art and architecture, luxury and life" come together.

New Burberry boutique in Singapore, ION Orchard

Inside, off-the-peg lines for both men and women from Burberry Prorsul, Burberry London, Burberry Lifestyle, Burberry Sport and Burberry Childrenswear are on display. Furthermore, a selection of accessories (bags, jewellery and shoes as well as perfumes, watches and sunglasses) from Burberry will also be available. This boutique picks up the architectural concept developed by Christopher Bailey, the artistic director for Burberry, in earlier stores.

To celebrate the boutique’s opening in the ION Orchard, Burberry has produced a line of accessories in exotic leather (handbags, purses and other small leather goods), which will be sold exclusively in this new spot in Singapore, which brings Burberry’s number of points of sale up to six in the city-state.

By Jonathan Fulwell (Source: Sarah Ahssen)