Burberry in long-term tie-up with youth charity OnSide
Drawing on the community spirit of its founder Thomas Burberry, luxury fashion house Burberry is forming a long-term partnership with youth charity OnSide from this festive season “to help alleviate the impact of the cost-of-living crisis”.
The brand’s support “will ensure that young people in the most economically disadvantaged areas can come together in an OnSide Youth Zone this winter, to access food, warmth and community, in a safe and nurturing environment”, it said Wednesday.
As part of OnSide’s Network Winter Hunger Appeal, Burberry will be making a donation that will enable 5,000 young people to receive a free cooked meal when attending an OnSide Youth Zone. The donation will also be used to support the charity’s operational expenses, training and guidance, “to ensure that all Youth Zones in its national network remain open and supported this winter”.
Burberry said the link with OnSide marks the beginning of a long-term partnership between the youth charity and The Burberry Foundation, “building on [our] belief that creativity opens spaces for the next generation to thrive”.
OnSide’s Youth Zones “offer safe and nurturing spaces” for young people from disadvantaged communities, “empowering them to explore their creativity and imagination, and develop their potential”.
In addition to supporting OnSide, Burberry will also make financial donations to four international food charities around the world. These include longstanding partners FareShare and The Felix Project, as well as Banco Alimentare in Italy and City Harvest in New York.
Caroline Laurie, VP of Corporate Responsibility, said: “OnSide and their dedicated team provide vital support to young people and those impacted by the cost-of-living crisis. Together, we hope that our donation can help the Youth Zones continue to provide a safe and warm environment where young people can access food and support.”
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