Burberry flexes its sustainability muscles with eco labels
Burberry has launched a Spring/Summer 2020 edit of styles crafted from sustainable materials to coincide with the global roll-out of dedicated sustainability labels.
The luxury fashion house said all 26 styles in the ReBurberry Edit come from the Spring/Summer 2020 collection, and have been made from the latest innovations in sustainable material science.
This includes a range of eyewear crafted from bio-based acetate, as well as trench coats, parkas, capes and accessories created from Econyl - a recycled nylon made from regenerated fishing nets, fabric scraps and industrial plastic.
Other outerwear pieces are made using a new nylon that has been developed from renewable resources such as castor oil, and a polyester yarn made from recycled plastic bottles.
All pieces in the edit, as well as further SS20 ready-to-wear styles will come with the new pistachio-coloured eco labels, which provide information about the sustainability efforts behind each product.
These “positive attributes” include the amount of organic content or recycled natural fibres used in materials, delivery against carbon emissions standards at production facilities or social initiatives such as workers being paid the living wage or supported through well-being programmes.
“At the half-way point of our responsibility strategy to 2022, we remain dedicated to delivering tangible progress against our social and environmental targets, and our holistic, product-focused sustainability programmes are central to this,” Pam Batty, vice president of corporate responsibility, explained.
“By inviting customers to learn more about the sustainable credentials of our products through our labelling programme, we are helping them to better understand our initiatives and the breadth of the ambition of our responsibility agenda. We strongly believe that driving positive change through all of our products at every stage of the value chain is crucial to building a more sustainable future for our whole industry.”
The initiative was announced on Earth Day to further emphasise Burberry’s commitment towards sustainability. The company has a goal to be carbon neutral in its own operational energy use by 2022, and to obtain 100% of its electricity from renewable sources in the same timeframe.
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