Burberry Blankos Block Party link-up adds new social spaces, Minny B character
Burberry has shared more details of the extension of its partnership with Mythical Games that was first revealed a week ago. The second year of its link-up will see it launching a new NFT collection in the flagship Blankos Block Party title.
And the brand is “opening new spaces for its communities by creating a bespoke social space within the game where players can come together and enjoy a unique virtual experience”.
The limited-edition Burberry Blanko NFT is a unicorn named Minny B that’s draped in Burberry’s new TB Summer Monogram and inspired by the brand’s Animal Kingdom house code.
Minny B is a “playful interpretation of the mythical creature… a kind, gentle, and cheeky character that melds art and creativity to evoke a sense of limitless possibility”. It’s equipped with a signature spiralled horn and set of white wings, “enhancing the character’s magical quality and allowing the Blanko to explore new spaces by flight”.
The new NFT collection will include Burberry branded in-game accessories, such as boomboxes, TB sliders, lucky horseshoe necklaces, and a seashell-inspied mobile phone accessory, which players can add to their virtual portfolio of online accessories.
And linking back to the original collab last year, Burberry said that Blankos Block Party players who own its first NFT character, Sharky B, will also be rewarded with a free Monogram bucket hat accessory that will be released in coming weeks.
As for the new bespoke social space within the game, the cabana-style resort is called The Oasis, where players can “come together to connect, explore and enjoy a unique virtual experience”.
It’s said to be a “futuristic haven” decorated with inspiration from the natural world. Importantly too, it links to the wider marketing drive for the latest TB Summer Monogram offer as it features an array of beaches, which include branded sailboats and sun loungers inspired by the brand’s destination takeovers in Saint-Tropez, Korea, Singapore and Ibiza.
The launch happens on 22 June for in-game purchase to all Blankos Block Party players worldwide.
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