5 838
Fashion Jobs
Published
Oct 26, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Bullring’s LinkStreet signs string of independent brands

Published
Oct 26, 2017

Birmingham’s Bullring shopping centre is set to welcome three small, independent retailers at LinkStreet, the new shopping destination connecting Bullring and Grand Central.


LinkStreet connects Grand Central and Bullring - Photo: Hammerson


Jewellers Summer & Silver, London-based luxury fashion brand Total Black and cosmetics company Eness are all opening pop-ups within the new innovative space, which aims to become a hub for independent retailers.

Summer & Silver will be taking a unit until the end of the year, to promote its selection of contemporary silver jewellery. The store will offer both Summer & Silver pieces as well as items from other brands.

Total Black has chosen the destination for a pop-up from November until the end of the year. The brand champions individuality, modesty and self-expression and its unisex fashion has been featured in glossy magazines including Vogue and Glamour.

Meanwhile, natural and vegan British brand Eness Cosmetics will be opening a pop-up for the month of December.
Iain Mitchell, UK commercial director at Hammerson, commented: “The brand and retailer curation at LinkStreet continues to develop and evolve and the arrival of these new, unique brands will undoubtedly inject further character into this unique space.

“Our investment in LinkStreet has enabled us to engage our shoppers with a new experience every time they visit, whilst giving independent and smaller retailers a foothold in a prime regional shopping destination.”

LinkStreet’s exisiting mix of tenants includes Pretty Green, Irregular Choice and Ben Sherman. The destination benefits from the high levels of footfall generated by both Bullring and Grand Central.

Copyright © 2024 FashionNetwork.com All rights reserved.