Bulldog Skincare posts £16.8m revenues

By

Barbara Santamaria

Published
Jul 17, 2019

Bulldog, a British skincare brand for men, made £16.8 million in revenues in 2018 but has warned of the risks that could hurt the business if UK uncertainty continues.

The brand has posted its financial results for the year ended 30 September 2018. The results are compared with the prior year figures, which represent data for 18 months and exclude international sales and some European sales.

Revenues were £20.6 million in the 18 months to September 2017, while pre-tax profits neared £230 million in 2018 compared with profits of £1.45 million in the prior year.

Bulldog attributed this to its transfer to Edgewell Personal Care Holdings, the UK subsidiary of American consumer products company, which acquired the skincare brand in October 2016.

It also said it was a result of an increase in the volume of promotional offers and the development of new products for the market. 

Since its acquisition, the company has expanded into North America, where it is now trading well. In fact, Bulldog sales grew nearly 27% globally in the first quarter of the year, parent owner Edgewell Personal Care revealed in February.

But Bulldog’s UK operations are facing a number of threats, outlined by the skincare brand in its latest financial statement. Continued uncertainty about the UK economy could reduce customer demand or push consumers towards lower-cost options, while the declining financial performance of its retail clients could hinder their ability to pay for orders, the brand said.