Bucherer expands into Covent Garden, adds pre-owned in UK

By

Sandra Halliday

Published
Apr 15, 2021

Watches specialist Bucherer is continuing its drive into the UK with the opening of a new flagship boutique in Covent Garden, London.

It worked with international architect Blocher Partners to create a “new concept design that compliments and respects the heritage surroundings”. That means two shops being combined into a store of over 4,000 sq ft of space.

It carries the firm’s own labels, plus ‘shop-in-shops’ for its biggest watch brands including Rolex, Omega, Cartier and Tudor. There’s also a new ‘personalised area’ for further brands including IWC, Panerai, Jaeger LeCoultre, Hublot, Blancpain and Longines. 

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It also offers fine jewellery collections including Peekaboo, B Dimension, Lacrima, Pastello and Variato as well as its range of Solitaires.

Importantly, the opening also sees it introducing certified preowned to the UK market for the first time. Pre-owned is an expanding area at all levels of the fashion and accessories market and high-end watch sellers are among those exploiting it to its fullest.

The store is finished in bronze and locally sourced natural stone. It has two separate entrances and the original design concept “creates a ‘round tour’ allowing customers to wander from room to room via portals and viewpoints, seamlessly moving from one space to the next”, we’re told.