×
2 495
Fashion Jobs
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
JOHN LEWIS
Section Manager Customer Delivery Speke Cdh
Permanent · SPEKE
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buying Admin Assistant
Permanent · MANCHESTER
BOOHOO GROUP
Warehouse Operative - pm Shift
Permanent · WELLINGBOROUGH
BOOHOO GROUP
Product Insights Manager
Permanent · MANCHESTER
BOOHOO GROUP
Technical Delivery Manager
Permanent · MANCHESTER
BOOHOO GROUP
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Senior CRM Automation Executive
Permanent · MANCHESTER
BOOHOO GROUP
Senior Project Manager
Permanent · MANCHESTER
BOOHOO GROUP
Warehouse Team Manager - Twilight Shift
Permanent · WELLINGBOROUGH
ESTEE LAUDER
Clinique - Consultant - Boots Oracle, Reading - 11 Hours, 2 Days (Sat. Sun.) - Part Time, Permanent
Permanent · Reading
ESTEE LAUDER
Clinique - Consultant - Harrods, London - 37.5 Hours, 5 Days - Full Time, Permanent
Permanent · London
Ads
Published
May 17, 2022
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Browns calls out AW22 trends: think pink, glam, long coats and denim reboot

Published
May 17, 2022

Farfetch-owned luxury fashion store Browns has released its AW22 trend report and the one overriding theme is a focus on sustainability. The company said that “conscious is a key pillar” at the retailer and it now vets its entire buy through its partnership with Good On You. 


Isabel Marant - Fall-Winter2022 - Womenswear - Paris - © PixelFormula



It added that it “works hard to evaluate each brand, ensuring that every designer we welcome into our Browns family is continuously striving to lessen their impact on the planet. Whether this is in helping to review fabric compositions, manufacturing, and distribution, we’re asking everyone get involved in this conversation”.

It also said a big focus on diversity and inclusion are important and this affects what it stocks from sizing through to colourways.

That’s something that’s relevant every season. But as for what the retailer is focusing on for AW22, it’s clear that the season will be a very varied one — and it will be one that also reflects the return to normality post-pandemic.

And normality means socialising. For going-out wear, the company has dubbed the trend Party 2.0, reflecting the fact that it’s almost a full reboot of party dressing.


Givenchy - Fall-Winter2022 - Womenswear - Paris - © PixelFormula



“Expect full-throttle glamour as we embrace dressing up. Micro-minis galore, sequins in abundance, all teamed with towering stilettos”, the company said.

Included are pieces like Alessandra Rich’s zebra stripe opaque bodycon dressing, Isabel Marant’s sequinned strapless jumpsuit teamed with thigh-high boots, Off-White’s glitter bag and Mach & Mach’s sequinned miniskirt and crop top.

Transparency and cutouts are key too, with the company citing Saint Laurent, Kim Shui, Alexandra Vauthier and Versace as directional labels here.

As a complete contrast, the retailer is backing denim for the new season with a freshly “upgraded” look comprised of exaggerated low-slung jeans in a very noughties theme, as well as kitsch printed two-pieces, bold rips and contemporary dark washes.


Kenzo - Fall-Winter2022 - Menswear - Paris - © PixelFormula



Influencer labels here include bottega Venetta, commission, Connor Ives and Diesel, as well as Givenchy, Kenzo, PE Nation x Ksubi and Rotate.

Given that it’s the autumn/winter season, it's no surprise that outerwear has a big focus with the retailer going big for the season via giant faux furs, dramatic full-length styles, and oversized biker jackets as at Chloé. But there are more structural silhouettes too.

Gucci’s all encompassing faux fur and Givenchy’s or Saint Laurent’s floor-grazing coats are important, but more structured pieces in leather from Courrèges should also make an impact.

Colour isn't neglected with an intense pink roomy and belted coat at Prada -- in fact, bright pinks are a key colour story.


Prada - Fall-Winter2022 - Womenswear - Milan - © PixelFormula



Also for outerwear, ski clothing remains on trend whether for wearing around town or actually for those who are finally returning to the slopes post-pandemic. Silhouettes are roomy from Adidas x Terrex, Alanui, PE Nation and Khrisjoy with colour and print to the fore.

Browns also called out some key pieces it’s backing, including 16 Arlington’s allover leather looks, Dion lee’s intense blue combat pants (another major colour story), a black strapless tube dress by Alaia, and Gucci’s androgynous suit. 


Valentino - Fall-Winter2022 - Womenswear - Paris - © PixelFormula



Footwear key items include Valentino’s vivid pink towering platforms, plus Mach & Mach’s heart-shaped detail on a stiletto heel. And must-have accessories include Loewe’s puffy pillow bag, and Fendi’s mini Y2K bag.

Copyright © 2022 FashionNetwork.com All rights reserved.