Brooks Brothers opens new UK store at Icon Outlet

By

Barbara Santamaria

Published
Feb 25, 2019

American heritage brand Brooks Brothers has opened its second store in London, an off-price format in the new Icon Outlet at the 02.

Joining a host of premium brands including Cheaney Shoes, Gant, Hackett and Aspinal of London, Brooks Brothers has opened a 1,600-sqaure-foot store on the upper level of the new outlet mall in Greenwich.

The label’s fashion range including men’s and women’s mainline casual and formalwear collections are showcased alongside Brooks Brothers classics such as the Navy Blazer, button-down oxford dress shirts, polos and cotton chinos.

Considered the oldest men’s clothier in the US, the store’s interior design pays homage to its heritage with vintage elements including natural leather club chairs, cast-iron stools, industrial table lamps, and light oak flooring accented with grey and navy vintage rugs. In addition, sliding doors reminiscent of old factories from the '40s and '50s greet guests upon entry.

“Brooks Brothers has been making strides in the UK market since 2006, and this particular store opening at Icon Outlet represents a new shopping experience where retail and entertainment converge in a unique context,” commented Luca Gastaldi, EMEA CEO of Brooks Brothers.

Speaking on behalf of AEG and Crosstree, Marion Dillon, leasing director for Icon Outlet, said: “The opening of Brooks Brothers enhances our retail line-up of international brands ... it is a highly relevant addition for our international customer-base.”