×
538
Fashion Jobs
HAYS RECRUIMENT
Merchandising Manager - Growing Jewellery Brand
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager, Boots - Oxford
Permanent · OXFORD
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
HAYS RETAIL
Retail Operations Manager
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Production Manager-Shoes & Slg-Luxury- London Salary up to £70k
Permanent · LONDON
DEPLOY LONDON
International Sales & Marketing Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Digital Marketing Manager
Permanent · LONDON
Advertisements

Britons spend £583m on subscription boxes, but beauty boxes lag behind food and drink

Published
today Nov 21, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

More than £580m is spent on gifting and self-gifting subscription boxes in the UK, but health and beauty boxes take only a small chunk of that market, according to a new survey from Royal Mail.


Birchbox


While food and drink subscription boxes are estimated to rack up £291 million in spending ahead of Christmas, UK consumers will spend only £15m on gifting health and beauty boxes to others and £28m on self-gifting such boxes.

This underlines an important opportunity for companies selling monthly beauty boxes, particularly ahead of the Christmas period. Companies like Birchbox, Lookfantastic, Glossybox, Powder and Cohorted send customers a curated selection of beauty treats, from makeup to skincare, to fragrances every month, and stand to benefit from increased spending in the run up to Christmas.

Interestingly, the survey revealed that self-gifters are driving the subscription box gifting market, spending £423m on treating themselves with a subscription service, versus £160m on gifting the service to someone else. Additionally, 43% of those who signed up for a subscription box did so as a treat, reflecting the importance of of both gifting and self-gifting in this market.

“Gifting and self-gifting are key drivers for growth in the subscription box economy. The gifting market is important for subscription businesses, especially at this festive time of year, including gifting to others and the growing trend for self-gifting. By including a “surprise and delight” element to a subscription box service, businesses can tap into consumer demand in this space,” said a spokesperson for Royal Mail.

Copyright © 2020 FashionNetwork.com All rights reserved.