×
6 862
Fashion Jobs
SELFRIDGES
Finance Analyst- Domain
Permanent · LONDON
SELFRIDGES
Finance Manager – Domains
Permanent · LONDON
SELFRIDGES
Tech Business Analyst - Customer & Omni
Permanent · LONDON
NEXT
Sales Manager - Coventry Arena RP
Permanent · COVENTRY
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · SELBY
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · EPSOM
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · SALE
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · DENTON
FRASERS GROUP
Warehouse Section Manager - Night Shift
Permanent · SHIREBROOK
VIVIENNE WESTWOOD
PA to Creative Director
Permanent · LONDON
DR. MARTENS
eu HR Administrator - French And/or German Speaking
Permanent · LONDON
HARRODS
Cleaning Operative- Day or Night
Permanent · LONDON
HARRODS
Uniform Security Officer (Cctv Operator)
Permanent · LONDON
FLANNELS
Beauty Brand Manager - Pat Mcgarth
Permanent · BELFAST
HUGO BOSS UK LTD.
Sales Executive - Shoes & Accessories + Bodywear & Hosiery
Permanent ·
HUGO BOSS UK LTD.
Womenswear Sales Manager
Permanent ·
HUGO BOSS UK LTD.
Ecommerce Marketplace Manager Northern Hub
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
HUGO BOSS UK LTD.
Sales Executive Boss Menswear
Permanent ·
GANT
Brand Consultant - Full Time - Gant House of Fraser Manchester - mw/lw
Permanent · MANCHESTER
CANADA GOOSE
Security Ambassador, Full-Time
Permanent · MANCHESTER
NEXT
Delivery Coordinator - Northampton Outlet
Permanent · NORTHAMPTON
Ads
Published
Nov 21, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Britons spend £583m on subscription boxes, but beauty boxes lag behind food and drink

Published
Nov 21, 2018

More than £580m is spent on gifting and self-gifting subscription boxes in the UK, but health and beauty boxes take only a small chunk of that market, according to a new survey from Royal Mail.


Birchbox


While food and drink subscription boxes are estimated to rack up £291 million in spending ahead of Christmas, UK consumers will spend only £15m on gifting health and beauty boxes to others and £28m on self-gifting such boxes.

This underlines an important opportunity for companies selling monthly beauty boxes, particularly ahead of the Christmas period. Companies like Birchbox, Lookfantastic, Glossybox, Powder and Cohorted send customers a curated selection of beauty treats, from makeup to skincare, to fragrances every month, and stand to benefit from increased spending in the run up to Christmas.

Interestingly, the survey revealed that self-gifters are driving the subscription box gifting market, spending £423m on treating themselves with a subscription service, versus £160m on gifting the service to someone else. Additionally, 43% of those who signed up for a subscription box did so as a treat, reflecting the importance of of both gifting and self-gifting in this market.

“Gifting and self-gifting are key drivers for growth in the subscription box economy. The gifting market is important for subscription businesses, especially at this festive time of year, including gifting to others and the growing trend for self-gifting. By including a “surprise and delight” element to a subscription box service, businesses can tap into consumer demand in this space,” said a spokesperson for Royal Mail.

Copyright © 2022 FashionNetwork.com All rights reserved.