Britain's Dunhill to launch eyewear with De Rigo
Dunhill, the UK luxury brand, has signed an exclusive license agreement with De Rigo Vision, the eyewear manufacturer and distributor.
Together they will launch a Dunhill-branded optical and sun collection, which will be distributed globally. The collection is set to launch at the start of 2016.
De Rigo Vision Managing Director Michele Aracri said: “We are very pleased to begin this new and exciting partnership with such a prestigious brand as Dunhill, which is synonymous with elegance and luxury. We will use De Rigo’s expertise to develop an eyewear collection reflecting the brand’s commitment to quality and heritage with contemporary sophistication of design.”
Dunhill CEO Fabrizio Cardinali commented: “We are very pleased to announce our partnership with De Rigo, who with their understanding of our business in terms of aesthetics, impeccable quality and innovation, perfectly combines the values of our two companies.”
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