Britain's Burberry opens Beauty Box in Hong Kong

By

Cajsa Lykke Carlson

Published
Aug 4, 2015

British heritage fashion house Burberry is expanding its beauty business in the Asian market. The company just opened a Beauty Box store on Times Square, Causeway Bay, Hong Kong.

It's the second Beauty Box store to open in Asia - the first launched in Seoul's Coex Mall last year. The Hong Kong store was inspired by the Burberry Beauty Box flagship in London's Covent Garden and sells make-up including Burberry Eyes, Lips, Face and Nails, fragrances for men and women including My Burberry, and an assortment of exclusive luxury accessories.

It also features a digital Lip & Nail Bar, a 95° screen broadcasting Burberry catwalk shows, and the My Burberry Digital Experience that lets customers digitally interact with the brand. In addition, there's an in- store monogramming service for My Burberry Eau de Parfum and My Burberry Eau de Toilette 90ml bottles.