Brioni renews partnership with London's Royal College of Art
For the tenth consecutive year, Italian luxury menswear label Brioni has partnered with London's Royal College of Art, to pass on its expertise and tailoring techniques to a new generation of designers.
Students of the RCA's MA in men's fashion will be asked to focus on the dinner jacket, offering their take on this signature element of the Brioni wardrobe.
Three students will be selected to attend Brioni's 'Scuola di Alta Sartoria', the tailoring school located in Penne, Italy, and to work in the Brioni atelier alongside the label's tailors, the custodians of its expertise, to produce their own design.
At the end of the year, a jury will award a post-graduation scholarship to the best creation, the one that will be most representative of the Kering group label's style.
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